Critical Reflection
My short film works to represent certain social issues like the over-sexualization of women in today’s society. During the creation of the film, the thought processes my group and I had were concerning what the child was thinking throughout her duration of playing with the dolls. As can be seen in the film, the actresses were dressed in low-cut crop tops and short skirts. The reasoning behind this was to showcase the fact that a child was choosing to imagine these sexual characters during her seemingly innocent act of playing with dolls. Of course, this is by no fault of the child’s. It is simply to present the outcomes that result from kids of all ages being exposed to today’s media and culture. The norm nowadays is women exploiting themselves, seen especially through their choice of clothing. Throughout the past years, women have been known to dress more modestly and it’s been considered normal to cover up. As of more recently, women have been able to break free from these norms and express themselves more with their choice of clothing. While this is not a bad thing and rather something that I greatly encourage, perhaps it has been taken too far. Some credit this to the frighteningly quick expansion of technology and social media in recent years. No matter what, it is an issue that affects the minds of various young children everywhere and our film makes an effort to bring attention to this.
The film itself is a vital part of the project, but it cannot work to brand itself. This is where aspects of the project like the postcard, website, and social media accounts prove just how important they really are. The multiple social media accounts such as Instagram and YouTube are super-efficient ways for the public to access information about the film quickly and easily. It is a great way to entice people into watching the film, providing an extra boost to the film’s popularity and overall success. Another positive aspect of these accounts is that most people are familiar with them nowadays and know how to work them, so there would be little to no issues concerning difficulty accessing them. As for the website, it is a beneficial way to include tons of information about the film in a very organized fashion. Again, people are familiar with how they work, so no issues would be found in this aspect. The website can include even more information than the social media accounts do, so it can spark the public’s interest even more. When it comes to the postcard, this is another way just to get that extra boost when it comes to increasing the film’s success. The postcard can be distributed in a plethora of different ways, from plastering it on the walls of busy malls and lively streets to being handed out individually to people and their families or friends. All of these tactics help ensure a couple of extra viewers for our film that maybe wouldn’t have otherwise known about it through our social media branding.
All of the products of the project engage with the audience in many different ways. For one, the social media accounts are made sure to have short captions and concise information on them. This is so that the audience doesn’t get overwhelmed and so that there continues to be a mysterious factor about the film, leaving the audience wanting to find out more. Of course, this would really only be able to be done by watching the film, so it ups the chances of success. The captions on social media such as Instagram also engage the audience by asking questions. The questions include things like “Should she drink it?” and “Who wants to have a sleepover on March 31st and watch the premiere?” These questions are meant to get the audience thinking and hopefully, the film will get in their heads more, driving them to go and watch it. There are other tactics as well, which straight up ask the audience to comment on the post, such as the caption reading “Comment your favorite dinner emoji if you’re hyped” This gets the audience thinking way more because they would actually formulate an idea and comment it, rather than just taking a second to create some sort of general perception in their mind. Also, when users see multiple comments under the post, they are more likely to take the film seriously. Once they see others’ interest in the film, they are able to more likely form an interest of their own. Also, the website engages with the audience because it includes a variety of hyperlinks the audience can click on to be redirected to another place, like links to the film’s Instagram, YouTube, trailers, reviews, etc. This aids in making the website efficient and easy to use for the audience. The postcard also engages with the audience because it talks directly to the readers, making use of phrases such as “Come watch,” which interests the readers more and increases the chances of them watching the film.
My research informed my products because it taught me more about strategic ways to increase the public’s interest in the film. For example, including a “bloopers” highlight on the film’s Instagram was something my research said to do in order for the audience to feel more connected to the film. The interactive captions also worked to engage the audience more and help them feel better connected to the film. My research showed that tactics like this help to overall better the chances of the film’s success. The way my products challenge conventions include aspects such as the fact that the murderer in the film was a woman. In more conventional films, murderers are more likely than not men. This is due to things such as the fact that men are seen are strong and smart in the public’s eyes. With women being viewed as weaker, dumber, and overall, less inferior than men, it makes sense that they are less likely to be seen in such powerful roles, such as that of a murderer. In addition to this, our entire group consists of all girls. This is extremely unconventional in the film world. Again, this may be due to the incorrect assumption that women are inferior to men. Still, our group managed to break these stereotypes by including a female director, a female editor, and all-female actresses.
The film itself is a vital part of the project, but it cannot work to brand itself. This is where aspects of the project like the postcard, website, and social media accounts prove just how important they really are. The multiple social media accounts such as Instagram and YouTube are super-efficient ways for the public to access information about the film quickly and easily. It is a great way to entice people into watching the film, providing an extra boost to the film’s popularity and overall success. Another positive aspect of these accounts is that most people are familiar with them nowadays and know how to work them, so there would be little to no issues concerning difficulty accessing them. As for the website, it is a beneficial way to include tons of information about the film in a very organized fashion. Again, people are familiar with how they work, so no issues would be found in this aspect. The website can include even more information than the social media accounts do, so it can spark the public’s interest even more. When it comes to the postcard, this is another way just to get that extra boost when it comes to increasing the film’s success. The postcard can be distributed in a plethora of different ways, from plastering it on the walls of busy malls and lively streets to being handed out individually to people and their families or friends. All of these tactics help ensure a couple of extra viewers for our film that maybe wouldn’t have otherwise known about it through our social media branding.
All of the products of the project engage with the audience in many different ways. For one, the social media accounts are made sure to have short captions and concise information on them. This is so that the audience doesn’t get overwhelmed and so that there continues to be a mysterious factor about the film, leaving the audience wanting to find out more. Of course, this would really only be able to be done by watching the film, so it ups the chances of success. The captions on social media such as Instagram also engage the audience by asking questions. The questions include things like “Should she drink it?” and “Who wants to have a sleepover on March 31st and watch the premiere?” These questions are meant to get the audience thinking and hopefully, the film will get in their heads more, driving them to go and watch it. There are other tactics as well, which straight up ask the audience to comment on the post, such as the caption reading “Comment your favorite dinner emoji if you’re hyped” This gets the audience thinking way more because they would actually formulate an idea and comment it, rather than just taking a second to create some sort of general perception in their mind. Also, when users see multiple comments under the post, they are more likely to take the film seriously. Once they see others’ interest in the film, they are able to more likely form an interest of their own. Also, the website engages with the audience because it includes a variety of hyperlinks the audience can click on to be redirected to another place, like links to the film’s Instagram, YouTube, trailers, reviews, etc. This aids in making the website efficient and easy to use for the audience. The postcard also engages with the audience because it talks directly to the readers, making use of phrases such as “Come watch,” which interests the readers more and increases the chances of them watching the film.
My research informed my products because it taught me more about strategic ways to increase the public’s interest in the film. For example, including a “bloopers” highlight on the film’s Instagram was something my research said to do in order for the audience to feel more connected to the film. The interactive captions also worked to engage the audience more and help them feel better connected to the film. My research showed that tactics like this help to overall better the chances of the film’s success. The way my products challenge conventions include aspects such as the fact that the murderer in the film was a woman. In more conventional films, murderers are more likely than not men. This is due to things such as the fact that men are seen are strong and smart in the public’s eyes. With women being viewed as weaker, dumber, and overall, less inferior than men, it makes sense that they are less likely to be seen in such powerful roles, such as that of a murderer. In addition to this, our entire group consists of all girls. This is extremely unconventional in the film world. Again, this may be due to the incorrect assumption that women are inferior to men. Still, our group managed to break these stereotypes by including a female director, a female editor, and all-female actresses.
Comments
Post a Comment